Moe's Southern Grill Rebranding

This is a case study that focuses on the recreation of a brand. It is part of a brand redesign project that I took part whilst in college. I chose Moe's because I was never able to identify a consistent direction with their branding. With more color and peace oriented roots in mind, I wanted to recreate a brand that customers can associate with the environment of the restaurant. The calm rock and reggae music playing in the background suggests a happy welcoming place to drop by. Down below is my take on the Moe's Southern Grill logo, as well as a small assortment of brand identity, and the brand guidelines.