![](https://cdn.myportfolio.com/098d3b5b-692a-496c-82e0-f30e5722ce93/51780cc3-61ba-457b-a8e3-7d05fe462590_rw_1920.jpg?h=a413ef5190b1f30263e2774eb74e3060)
![](https://cdn.myportfolio.com/098d3b5b-692a-496c-82e0-f30e5722ce93/775c1a8b-0397-431f-8c98-0f166e8b80f5_rw_1920.jpg?h=a3c027f4f6b6fbf7d16724a74d029f2c)
![](https://cdn.myportfolio.com/098d3b5b-692a-496c-82e0-f30e5722ce93/aae12c3f-9142-4936-bf0d-0ee08270b6cc_rw_1920.jpg?h=3fdf1267ca12303773c074b9f7f0e483)
![](https://cdn.myportfolio.com/098d3b5b-692a-496c-82e0-f30e5722ce93/f0eef9e7-5eb0-4fc1-b9fe-84e4146209dd_rw_1920.jpg?h=f018adadfb33a29e68dcce70718c744c)
![](https://cdn.myportfolio.com/098d3b5b-692a-496c-82e0-f30e5722ce93/3bc4a741-e7aa-4e2e-82fc-9b3a127df3aa_rw_1920.jpg?h=8f4a41dbc327523ee5deea6d8372fcde)
This is a case study that focuses on the recreation of a brand. It is part of a brand redesign project that I took part whilst in college. I chose Moe's because I was never able to identify a consistent direction with their branding. With more color and peace oriented roots in mind, I wanted to recreate a brand that customers can associate with the environment of the restaurant. The calm rock and reggae music playing in the background suggests a happy welcoming place to drop by. Down below is my take on the Moe's Southern Grill logo, as well as a small assortment of brand identity, and the brand guidelines.